Measuring how speed impacts SEO & UX
Matthew Edgar
Elementive
- Part 1How core web vitals affect SEO
- Part 2 Measuring how speed impacts SEO & UX
Show Notes
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01:42An overview of "Speed Metrics Guide"Matthews book, "Speed Metrics Guide", explores essential metrics for measuring website speed. It looks at core web vitals and other metrics, with each chapter focusing on a metric, discussing its significance, measurement methods, and tools for metric measurement.
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02:43User experience beyond SEO"Speed Metrics Guide" extends beyond SEO to encompass all facets of user experience. Ultimately, the book examines how the loading speed of websites affects user experience and each of the speed metrics that can be used to understand and optimize site performance.
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03:38Website speed improvement as a team effortBeyond developers, "Speed Metrics Guide" caters to marketers, UX, and non-technical persons. Many people play a role in improving website speed, and its critical to understand speed metrics to make informed business decisions and build better user experiences.
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04:59Narrowing down website speed to specific stagesWebsite speed isn't just one metric. It's a series of steps involved in loading a webpage. By focusing on individual stages, website speed can be more meaningfully understood and improved.
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07:42Website speed metrics for user experienceFocus on metrics that measure user interaction speed, like "interactions to next paint" and "time to interactive". These help to understand how quickly users can engage with the website after loading and what types of experiences users are having with the website overall.
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10:35Analyzing website speed metrics to improve SEO and UXConsider multiple metrics when analyzing website performance, rather than focusing on just one metric in isolation. Looking at a spectrum of metrics can help identify the root cause of performance issues and guide targeted improvements.
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14:09Prioritizing core web vital metrics for improved user experienceAssess each metric's impact on user experience. By quantifying the impact of each metric on user experience, we can identify areas to focus on, such as speed versus other aspects of user experience, and peel back the layers of each core vital metric to understand the problem.
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15:53Optimizing core web vitals during site migrationsDuring a site migration or redesign, prioritize making speed improvements to a level that allows Google crawling and ensures a good user experience. Aim for a "good enough" threshold on speed metrics, focusing on critical issues while also addressing other technical SEO and UX considerations.
Quotes
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"If you're asking, How fast is my website? You're going to end up spinning around in circles because you won't know what metric to look at. Bring it down to more specific levels, looking at each stage of loading a website." - Matthew Edgar
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"Too often I see people only look at one metric in isolation, and they end up fixing that one thing, but ignoring some of the bigger problems that then end up existing elsewhere. Look at a whole spectrum of metrics." - Matthew Edgar
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"Get to a good enough point on each of these metrics. That doesn't mean you need to hit Google's ideal thresholds, just make it good enough so Google can crawl the site, and its not hard for people to use the site." - Matthew Edgar
- Part 1How core web vitals affect SEO
- Part 2 Measuring how speed impacts SEO & UX
Up Next:
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Part 1How core web vitals affect SEO
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO.
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Part 2Measuring how speed impacts SEO & UX
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts SEO and user experience is imperative for maintaining online visibility and satisfying audience expectations. Today, Matthew discusses measuring how speed impacts SEO and user experience.
